If It Tastes Sweet...

Sugar! What a beautiful thing. It makes us feel good, tastes incredible, and best of all is readily available anywhere at any time.

If we started thinking of all those sugary foods we crave (I did) as we read that first line then we have a relationship with sugar. And probably not a good one.

Sugar has addictive properties. When the body/brain gets it craves more and more. Lab tests with mice have shown that when given the choice between cocaine and sugar, mice will choose sugar. And mice love cocaine!

While we are not mice, nor hopefully addicted to cocaine, our relationship with sugar is likely similar. We would choose to eat it over many other foods, and it gives us that short high we are looking for.

The problem is that the sugar industry realized that the tides were turning and that people were realizing the scourges of sugar. So what did they do? They began advertising. Firstly, they began fighting against the studies that were showing the harmful effects of sugar. They also provided studies with selective data to try and persuade us sugar isn’t bad.

When this wasn’t 100% effective they moved on to ‘plastic sugar’. This fake sugar may even be natural such as Stevia, but make no mistake, it is no better for us than the pure version. 

When we ingest something sweet it is our brains that provide the chemical reaction that follows, and the brain cannot differentiate where the sweetness comes from. It just knows that it’s sweet and so the same reaction occurs. Every single time.

The sugar industry has done a great job of advertising these plastic sugars as being a great alternative to pure sugar, and yet from a physiological perspective, it makes absolutely no difference. The power of advertising wins. 

Look at it this way, if something says zero sugar and yet it still tastes sweet, something has been added to make it that way. The sugar industry has again done a great job of covertly naming these sugary impersonators in an attempt to mislead us into the impact on our health and to maintain their market share even with those who wish to be more ‘health-conscious’.

(Check out these 56 names for sugar: https://robertlustig.com/56-names-of-sugar/)

This is not something we want to hear. It would be great if sugar or its impersonators had no harmful effect on us. But they do.

If you have read this (thank you) but believe I’m just a conspiracy theorist with a vendetta against big sugar then I implore you to research this matter. Do your own studies and draw your own conclusions. One important thing I will say when looking at the research is to look at where the funding for the research is coming from, the sugar industry has a lot of financial power to provide influence. It is easy to look at the information that aligns with our beliefs, but much harder to be open-minded.

Joseph TownsendComment